Simple Steps to Start Your Business: Marketing Plan

The third workshop in the series helps you get clarity on who your customer is, your specific features and benefits, your competition, your value proposition and a foundation for your go-to-market strategy. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy. This series is presented by St. Paul SCORE.